LinkedIn is a social networking platform utilized mostly by business professionals. They used this as a job portal or to find great talents both local and international. Other businesses used LinkedIn for marketing their services, blogs, company events, and etc.
If you are an agency offering consultation or business services, you can used it to connect with individuals with the same interest and build relationships and later down the line pitch whatever service you are offering. Serious marketers used premium business LinkedIn subscriptions to do this as there a limitation for free accounts like searching for specific group of people and displaying these results into your account. There are also different paid plans that caters both employment and sales process of your business.
Businesses of today needs to adapt with the latest trend in marketing to be able to keep up with their competition or even exceed their marketing efforts. There’s also Facebook ads, Twitter, Pinterest, Instagram that you can try to double or triple your reach. It doesn’t matter which social media you are targeting, as long as you have best offer, compelling copy and a trustworthy looking website. You can definitely find new clients on these platforms.